Publishers Clearing House Media Blog

Burger Wars -The Quest for New Customers

Posted by Spencer Scott on Jan 14, 2019 3:57:01 PM

Burger Wars – The Quest for New Customers
By: Spencer Scott, Head of Revenue & Media Platforms, Publishers Clearing House

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Advertising Week Recap: Why advertising won’t work without engagement

Posted by Heather Macaulay on Nov 29, 2018 8:50:41 AM

Marketing, advertising, brand and publishing professionals attended Advertising Week’s annual conference last month in New York City. During the four-day event, advertising and media leaders attended panels, seminars and workshops to learn more about the trends, challenges and opportunities shaping today’s global advertising industry.

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Topics: News, Blog

Advertising Week Recap: Building Direct Relationships in the Age of Disruption

Posted by Heather Macaulay on Nov 29, 2018 8:50:13 AM

Advertising Week: it’s like Christmas for marketing, brand, advertising, and publishing professionals. This year, PCH attended the 15th annual event in New York City for four days of seminars, workshops and networking to advance the state of advertising. 98,000 attendees, 1216 speakers and over 290 events later, we are still buzzing about all the ways to continue to deliver the best results for the brands we partner with.

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Topics: News, Blog

Leveraging the Power of Communities

Posted by Heather Macaulay on Apr 24, 2018 9:45:29 AM

Are you more likely to listen to advice given to you by a friend or a stranger? Of course, you value your friend’s opinion because you trust they have your best interest at heart, while advice from a stranger is usually taken with a grain of salt. This premise – the instinct to value the opinion of like-minded individuals over that of a stranger – is the foundation that influences many consumer behaviors and led to the success of many referral companies like Yelp and TripAdvisor.

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Topics: Thought Leadership, Blog

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