Publishers Clearing House Media Blog

What is PCH's new 'TAG' Certification and what does it mean for our clients?

Posted by Steve Bagdasarian

Ad fraud is a complex part of our industry, and fraud certification is integral to the protection of brand safety. Recently, our team was awarded the TAG ‘Certified Against Fraud Seal,’ which highlights our company’s continued efforts towards defeating ad fraud and prioritizing transparency for all of our clients and partners.

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Topics: Ad Fraud, Digital Advertising, Anti-Piracy, TAG, Certification, Anti-Fraud, Anti-Malware, Inventory Quality

Publishers Clearing House labeled 1 out of the best 14 Sweepstakes to Enter This Year

Posted by Heather Macaulay

Publisher Clearing House’s ‘$7,000 a Week for Life Sweepstakes’ was declared as one of the best 'Sweepstakes to Enter this Year to Win Money,’ on US News. The winner of this sweepstake will receive a $7,000 check each week for the rest of their life. Contestant will have unlimited entries per person, and the contest is only eligible for people in the United States or Canada.

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Topics: News, Blog, Publishers Clearing House, Sweepstakes

MediaPost's Brand Insider Summit: Scaling The Data Driven Brand

Posted by Heather Macaulay

Recently, we had the opportunity to attend and join the community of brands at MediaPost’s Brand Insider Summit, an impressive gathering of some of the most innovative marketers we’ve seen across verticals. The insider conversation was open, honest and a great reminder on why it’s an inspiring time to be on the forefront of DTC marketing. In fact, to set the stage, MediaPost’s VP, Editorial Director of Events, Steve Smith highlighted some of the most relevant results from a recent survey, shared in full with summit attendees.

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Topics: Blog, Scaling, Data Driven, Performance-Driven, Customer Acquisition, Brand Building, DTC

Burger Wars -The Quest for New Customers

Posted by Spencer Scott

Things are heating up in the battle for customer acquisition in the land of QSRs. With word last month that McDonald’s old nemesis Burger King was upping the ante for new customers by directly trolling their biggest competitor, it laid down the gauntlet for a more direct and aggressive approach. While burger rivals Wendy’s and McDonalds have been using their apps to offer big incentives as of late, this marks the first time a brand has done this by taking a direct shot at another chain.

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Advertising Week Recap: Why advertising won’t work without engagement

Posted by Heather Macaulay

Marketing, advertising, brand and publishing professionals attended Advertising Week’s annual conference last month in New York City. During the four-day event, advertising and media leaders attended panels, seminars and workshops to learn more about the trends, challenges and opportunities shaping today’s global advertising industry.

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Topics: News, Blog

Advertising Week Recap: Building Direct Relationships in the Age of Disruption

Posted by Heather Macaulay

Advertising Week: it’s like Christmas for marketing, brand, advertising, and publishing professionals. This year, PCH attended the 15th annual event in New York City for four days of seminars, workshops and networking to advance the state of advertising. 98,000 attendees, 1216 speakers and over 290 events later, we are still buzzing about all the ways to continue to deliver the best results for the brands we partner with.

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Topics: News, Blog

Leveraging the Power of Communities

Posted by Heather Macaulay

Are you more likely to listen to advice given to you by a friend or a stranger? Of course, you value your friend’s opinion because you trust they have your best interest at heart, while advice from a stranger is usually taken with a grain of salt. This premise – the instinct to value the opinion of like-minded individuals over that of a stranger – is the foundation that influences many consumer behaviors and led to the success of many referral companies like Yelp and TripAdvisor.

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Topics: Thought Leadership, Blog